What's my Facebook page Worth?

If you’ve come to this website this question is probably high on your list.  What is your Facebook page worth?  Despite the Facebook’s terms saying you cannot sell your Facebook page for any monetary gain, a Facebook page still has a value.   The value in 2017 is much lower than it was in previous years, the value greatly decreased in May 2017 after the Facebook clickbate update.   After this update pages can be randomly unpublished for posting a link Facebook doesn’t like.  This made potential buyers extremely cautious about buying Facebook pages which resulted in a significant decrease in value.

The Decline in Value

  • Estimated Value of 100,000 Like Facebook Page in Dollars

The 4 Factors To Page Value

One of the most important indictators of value is a page’s reach. If a Facebook page has been spammed into oblivion it holds no value. While the reach has been dwindling over the years, if a page is maintained properly it will still pull a decent reach.

Violations can significantly decrease the value of a Facebook page. If a page has received multiple community standards violations, copyright strikes, or link blocks the value is significantly decreased, almost to nothing. These pages can be unpublished on their next violation.

The type of page can either greatly increase or greatly decrease a page’s value.   Political, news, and pages in specific niches tend to hold the highest value while celebrity, sports figure, and band / movie pages hold the least if any value.

How the page was run significantly impacts the value of the website.  Was one type of post made continually, or was there an assortment of links, photos, and videos posted.

Post Reach

One of the most important indictators of value is a page’s reach. If a Facebook page has been spammed into oblivion it holds no value. While the reach has been dwindling over the years, if a page is maintained properly it will still pull a decent reach.

Violations

Violations can significantly decrease the value of a Facebook page. If a page has received multiple community standards violations, copyright strikes, or link blocks the value is significantly decreased, almost to nothing. These pages can be unpublished on their next violation.

Page Type

The type of page can either greatly increase or greatly decrease a page’s value.   Political, news, and pages in specific niches tend to hold the highest value while celebrity, sports figure, and band / movie pages hold the least if any value.

Page Use

How the page was run significantly impacts the value of the website.  Was one type of post made continually, or was there an assortment of links, photos, and videos posted.

How We Determine Your Page's Value

When you submit a Facebook page, we will give you a general quote on what we believe your page is worth. If you determine the quote is acceptible, we can move forward. At this point we will analyize your page and judge them on the above 4 factors: Post Reach, Violations, Page Type, and Page Use. Each of these 4 factors are given a grade from F to A.

The quote you were already given is what we’d pay for a page if the 4 factors were a C. C represents the average. During our anaylsis process we will adjust the grade of each of the 4 factors and give you a finalized quote. We will also give you a detailed explanation as to why the adjustment was made. Depending on the quality and type of page you have, you may get a final quote that is higher than what was initially quoted.

The table below represents the adjusments made depending on how each of the 4 sections are graded. You’ll instantly notice negative grades significantly decrease the value while positive grades only moderately increase the value. As the value of facebook pages decline, this trend will definitely continue.

Page Value Adjustments

Area F D C B A
Post Reach -75% -40% 0 +10% +25%
Violations -100% NO VALUE -60% / -75% 0 +10% N/A
Page Type -80% -10% / -20% 0 +10% / +20% +30%
Page Use -40% -20% 0 +10% +20%